Tuesday, September 30, 2014

Pathos of Soviet Propaganda

The Soviet propaganda poster depicts a young boy full of hopes and scientific aspirations gazing up at the star-filled sky, with the caption "From student's models to spaceships!". This image not only makes the viewer feel optimistic about the Soviet's progress in space travel, but also causes the viewer to feel a sense of fulfillment in the Soviet's achievements, as the image appeals to the evocative power of children. Children typically portray innocence, hope and humanitarianism, which all cause the viewer of the image to connect with the message that the Soviet Union views the space race as an opportunity for growth and exploration in their scientific fields. Furthermore, the top half of the poster, a night sky full of stars and satellites, represents the boundless opportunities of the Soviet Union's space program. This author's appeal to pathos causes the viewer to further feel optimism about the Soviet Union's future in space exploration. Additionally, the lower half of the image which depicts children throwing model planes with their families, depicts a sense of unity and community. This portion of the image causes the viewer to feel further fulfilled as the progress of the Soviet nation is embraced equally by all its' citizens. Thus, by portraying a child, a boundless night sky and a children interacting with their families, the Soviets make the Space Race less of an international competition between world superpowers, and instead, a celebration of the innovation of their nation. While the American propaganda appeals to more aggressive, over-powering emotions towards the Space Race, the Soviets appeal to more tranquil yet satisfied emotions towards the Space Race.

2 comments:

  1. I definitely agree with your comparison between the pathos of the Soviet and American propaganda. I find it really interesting that the two juxtapose each other so heavily. Whereas, like you mentioned, the Soviet poster instigates feelings of opportunity and a child-like innocence, the American one seems to me very abrasive. Maybe this is because the American propaganda is a recruitment poster for the Marines, and it would make sense for them to use some type of harsher tactic. Still, I find it interesting that this country was so quick to demonize the USSR when it came to the Space Race, to turn it into such an issue of us v. them, and them being the "bad guys-"- and then look at these two posters.

    -Natalia de Gravelles

    ReplyDelete
  2. Basil Exposition: Austin, the Cold War is over!
    Austin Powers: Finally those capitalist pigs will pay for their crimes, eh? Eh comrades? Eh?
    Basil Exposition: Austin... we won.
    Austin Powers: Oh, smashing, groovy, yay capitalism!

    I think the generic reader will be questioning whether these are cherry picked or if these national advertisements represented true attitudes belonging to the two superpowers , regarding spacial exploration, or scientific development?

    the USSR and USA of course ramped up STEM programs during the 60s. Was it framed in a very adversarial context in USA and a very imaginative and hopeful context in USSR? Find out.

    Are you sure that the American Propaganda shown here is real? American history- a dependable source of embarrassment for Americans.
    Also, if were gonna be fair the American advertisement, while and embarrassing look back for post cold war Americans, is a military recruitment advertisement while the other is just a generic "yay us" nationalism advertisement, that id be surprised there aren't perfect replicas of in the american context.

    So, I guess what i'm recommending you find out is what is the mainstream view on the differences between russian and american campaign strategies between either (you choose) military recruitment and investment in the youth? What can you find that is a spin on the mainstream consensus? It;s a very specific topic; I doubt that every possible take on it has been articulated. I hope this was helpful.

    ReplyDelete